ESAT campaign for a global major
Simplified performance next through engaging visual storytelling
Overview
Mphasis introduced Performance Next, a revamped performance management framework aimed at simplifying evaluation, increasing transparency, and enabling continuous feedback.
The objective was to communicate the new system clearly and engagingly to employees at launch.
Challenge
The rollout of a new performance framework required clear and structured communication to help employees understand key changes, while ensuring the information was easy to consume and retain.
Approach
We designed a communication system to support the launch of Performance Next, focused on simplifying complex information through engaging formats.
Along with emailers and visual communication assets, we introduced comic-strip storytelling to break down key concepts- making the framework more relatable, easy to understand, and less process-heavy for employees.
The communication simplified elements such as rating scales, check-ins, and evaluation principles into clear, digestible narratives.
Outcome
The launch communication established a clear and engaging introduction to the Performance Next framework. By combining structured visuals with storytelling formats, complex information was made more accessible and easier for employees to navigate.
