Building a premium fresh fruit brand
A brand system designed for retail performance
Overview
As Seven Star Fruits moved towards a more premium market position, the brand required a clearer structure aligned with evolving consumer expectations and retail positioning. The engagement focused on building a dual brand system balancing brand strategy, packaging design, and customer experience. The result is a scalable identity designed to enhance visibility, recall, and retail performance.
Challenge
The existing identity lacked distinction across B2B and B2C segments, creating ambiguity in brand communication and limiting impact in competitive retail environments. Inconsistent packaging and fragmented brand presence affected consumer perception, shelf visibility, and brand recall.
Approach
The approach combined brand strategy, brand architecture, and packaging design, supported by stakeholder alignment, persona development, and retail journey mapping. A clear B2B and B2C brand system was established, extending into label design, merchandising, and retail applications ensuring consistency across physical touchpoints and strengthening the overall consumer experience.
Outcome
A cohesive brand and packaging system that elevates shelf presence, strengthens brand recall, and enhances overall customer experience positioning Seven Star Fruits for scalable growth in competitive retail markets.
Case studies
At our core, we are a creative centre driven by the belief that great design adapts, evolves, and connects. We work across industries to craft solutions that bring stakeholders together and leave a mark at every touchpoint, right from digital to physical.
