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Reinventing internal comms for healthtech GCC

Solutions

Campaign Collaterals • Internal Comms Campaign • Visual identity • Event Branding

Campaign Collaterals | Event Branding | Internal Comms | Visual Identity

Technology

Adobe Creative Suite

Event branding with clear, measurable communication system

Overview

Medline set out to strengthen its Reward & Recognition (R&R) program by building greater awareness and clarity among employees. The objective was to create a communication system that could effectively introduce the program and support its ongoing visibility.

Challenge

The R&R program required a structured and engaging communication approach to clearly explain its purpose, processes, and benefits to employees, while ensuring consistency across multiple touchpoints.

Approach

We developed a cohesive communication design system for the R&R program, anchored by a distinct visual identity. This was extended across key touchpoints including program emailers, explainer videos, certificates, award citations, and annual day collaterals – ensuring a consistent and recognisable experience across both digital and on-ground formats.

Outcome

The launch campaign established a clear and consistent communication foundation for the R&R program, improving its visibility and accessibility for employees. The system was designed to be scalable, enabling future refreshers and ongoing engagement initiatives.

http://Medline%20brand%20campaign,%20campaign%20collaterals,%20event%20branding,%20internal%20communications,%20and%20visual%20identity%20designed%20by%20Neon%20Ideas,%20a%20full-stack%20design%20and%20development%20agency%20in%20Pune,%20India.

http://Medline%20internal%20communications%20campaign,%20campaign%20collaterals,%20event%20branding,%20and%20visual%20identity%20designed%20by%20Neon%20Ideas,%20a%20full-stack%20design%20and%20development%20agency%20in%20Pune,%20India.

http://Medline%20event%20branding,%20campaign%20collaterals,%20internal%20communications,%20and%20visual%20identity%20designed%20by%20Neon%20Ideas,%20a%20full-stack%20design%20and%20development%20agency%20in%20Pune,%20India.

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