Shared values campaign for a global major

Solutions

Environment Branding • Internal Comms • Leadership AV’s • Social Media

Technology

Adobe Creative Suite

Unified internal branding experience for employees

Overview

Tata Communications drives its culture through the DRIVE Ahead behaviours- a set of principles focused on collaboration, agility, ownership, and innovation.
The objective was to design a communication system that could effectively translate these behaviours into engaging, organisation-wide experiences.

Challenge

The campaign required a cohesive communication approach to translate multiple cultural behaviours into formats that were easy to understand, consistent across touchpoints, and scalable across locations.

Approach

We developed a unified communication design system for the Drive Ahead campaign, bringing together leadership messaging, content, and spatial branding.
This included:
– CEO and senior leadership video communications
– A coffee table book articulating the DRIVE behaviours
– Emailers for internal rollout and reinforcement
– Wall graphics deployed across India offices
Each element was designed to simplify and consistently represent the behaviours, ensuring clarity and continuity across formats and environments.

Outcome

The campaign established a strong and consistent communication presence for Drive Ahead across digital and physical touchpoints. The structured approach enabled the behaviours to be communicated clearly and experienced across locations.

http://Tata%20Communications%20internal%20branding%20campaign,%20employee%20engagement%20collateral,%20internal%20communications,%20and%20visual%20identity%20designed%20by%20Neon%20Ideas,%20a%20full-stack%20design%20and%20development%20agency%20in%20Pune,%20India.

http://ata%20Communications%20corporate%20communications,%20employee%20engagement%20campaign,%20internal%20communications,%20and%20visual%20identity%20designed%20by%20Neon%20Ideas,%20a%20full-stack%20design%20and%20development%20agency%20in%20Pune,%20India.

http://Tata%20Communications%20employee%20engagement%20campaign,%20internal%20communications,%20campaign%20collaterals,%20and%20visual%20identity%20designed%20by%20Neon%20Ideas,%20a%20full-stack%20design%20and%20development%20agency%20in%20Pune,%20India.

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At our core, we are a creative centre driven by the belief that great design adapts, evolves, and connects. We work across industries to craft solutions that bring stakeholders together and leave a mark at every touchpoint, right from digital to physical.