Shaping work culture for an insurance brand
Shaping work culture for an insurance brand
Built culture through stories that connected teams and humanised leadership.
A leading insurance company partnered with us to launch an internal podcast that introduced positive impact on their culture. Hosted by a Gen Z employee, the series created a fresh, authentic space for leaders to share real stories, values, and career journeys. We delivered the podcast end-to-end, from concept and scripting to production and rollout, helping humanise leadership, spark cross-generational conversations, and strengthen workplace culture through consistent, relatable communication.
A content system designed for workplace culture
Overview
Axis Max Life partnered to build a structured internal communication system that could strengthen workplace culture and employee engagement. The engagement focused on developing a podcast-led content platform, combining storytelling, content strategy, and production. The result is a scalable format designed to humanise leadership and foster meaningful, cross-generational dialogue.
Challenge
The organisation needed a more engaging way to connect leadership with a younger workforce. Traditional internal communication formats lacked relatability, limiting employee engagement, cultural alignment, and knowledge sharing across teams.
Approach
A structured approach combining content strategy, storytelling, and video production—supported by audience definition, personas, and content mapping. A podcast-led system was developed, including format design, scripting, production, and branded communication, ensuring consistency across episodes and alignment with organisational culture.
Outcome
A cohesive content ecosystem that strengthens employee engagement, fosters cross-generational dialogue, and reinforces workplace culture through consistent, relatable communication.
