Fall in love with yourself again

  • Scope: Brand Identity
  • Packaging
  • Website

Overview

TIF is a new-age saree brand that brings India’s textile traditions into the digital era. With handcrafted weaves sourced from across the country, the aim was to create a brand identity and digital experience that feels rooted in culture yet made for the modern Indian woman.

 

Objective: Build a complete design ecosystem, from identity to e-commerce to packaging, that honours tradition, embraces simplicity, so every woman finds a piece of her story woven into every thread.

Our Solution

Brand Identity

We crafted a logo that carries the softness of a drape and the strength of a legacy. The circular form nods to timeless Indian motifs, while the sans serif letterform brings a quiet sophistication, making the brand feel both rooted and refined. It’s a mark that sits beautifully on fabric, screen, or tag. The colour palette across the brand stays soft and earthy, muted golds, warm greys, and natural browns, keeping the focus on the sarees while giving TIF a calm, premium presence at every touchpoint.

E-commerce Website

We built the website to feel less like a shop and more like a space to discover stories. From use-case-based browsing to subtle animations, every element is designed to make exploration feel warm, effortless, and true to the brand’s quiet elegance.

Packaging Design

We kept the packaging minimal and textural, so the saree takes the spotlight. No loud prints or overdone elements, just thoughtful materials and quiet design that reflect the care behind every weave.

Social Media

We extended the visual language to social media with a system that’s easy to adapt yet always on-brand. We created post templates, reel formats, and campaign assets that give TIF a strong, consistent presence across every channel.

Impact / Benefits

  • Built a distinctive identity system that feels premium, rooted, and instantly recognizable, across product tags, digital storefronts, and offline collateral.
  • Transformed browsing into an experience by replacing generic filters with occasion-led discovery, making shopping feel more relevant and personal.
  • Elevated the unboxing moment with minimal, product-first packaging that adds emotional value without overpowering the handcrafted sarees.
  • Enabled brand consistency across platforms with ready-to-use social assets, boosting campaign agility and visual recall in a content-heavy space.