Seven Star Fruits

Building a Premium Fruit Brand Rooted in Trust, Freshness & Modern Appeal.

  • Scope: Brand Transformation

Overview

Seven Star Fruits came to us with a simple ask: help them step into a more premium space while staying rooted in their farming origins. The goal was to evolve the brand for today’s market, keeping it grounded in trust and freshness, while introducing a vibrant, consumer-facing identity built for digital and retail visibility.

 

Objective: Create a clear brand architecture and visual system that connects with farmers, retailers, and end consumers, while standing out on shelves and online.

Our Solution

Brand Identity

We created a two-brand structure that clearly separated the corporate B2B presence from the new consumer-facing brand. For the B2C side, the identity was designed to feel modern and premium, with applications across merchandising, gifting, and stall design. To keep everything consistent, we developed simple brand guidelines that ensure the look and feel remain uniform across all touchpoints.

Packaging Design

The packaging was designed to be sleek and contemporary, helping the products catch the eye both in stores and online. By keeping the design straightforward yet distinctive, the brand presents itself as fresh and premium while confidently standing alongside international produce labels.

Impact / Benefits

  • Shifted the brand from a purely B2B presence to a strong retail-ready identity.
  • Opened doors for expansion into new markets and global collaborations.
  • Delivered a consumer brand that communicates freshness, quality, and trust.
  • Created a visual system that works seamlessly across digital and physical platforms.
  • Strengthened brand recall, making Seven Star Fruits stand out in a crowded produce category.