Creating a Scalable Identity for a Fintech Brand with Global Ambitions
- Scope: Rebranding
- UI/UX
Overview
As Phi Commerce prepared to scale globally, its existing brand identity no longer matched its vision. The company needed a refreshed identity that reflected its commitment to innovation, precision, and global relevance, without losing the trust and balance it had built in the payments space.
Objective: Reposition Phi Commerce through a new visual identity and digital experience that aligns with its growth and resonates with global audiences.
Our Solution
Visual Identity
We crafted a new logo inspired by the golden ratio and Fibonacci sequence, symbols of balance, proportion, and forward momentum. The design reflects Phi’s philosophy of building seamless, intelligent payment ecosystems.
Brand System
We delivered a complete brand guideline set to ensure consistency across internal teams and external platforms, creating a shared visual language rooted in clarity and control.
Website Design
We reimagined the website to reflect the new positioning. The layout, content, and design system were built to feel modern, intuitive, and globally relevant, bringing the refreshed brand to life online.
Impact / Benefits
- Helped Phi Commerce reposition itself as a future-ready fintech brand with a sharper, scalable identity.
- Created a logo that now stands as a strategic symbol of Phi’s mission and momentum.
- Unified teams and touchpoints with consistent brand guidelines and digital presence.
- Strengthened brand perception across partners, clients, and global audiences.
