Fueling Scientific Progress Through Strategic Storytelling.

  • Scope: Social Media
  • Event Branding

Overview

Ignite Life Science Foundation is changing how life science research is funded and supported in India. With a focus on real-world outcomes, they partnered with us to build a digital presence that builds trust, starts conversations, and encourages action.

Objective: Make science communication accessible, raise awareness around their model, and use social media to drive quality engagement and traffic, without losing credibility.

Our Solution

Strategy

We created a clear platform-wise approach: LinkedIn was used for expert content and thought leadership, Instagram for simplified stories with visual impact, and Facebook to build community connection.

Content Style

We focused on real-world outcomes, making each post easy to understand but rooted in science. Paid campaigns were kept modest and targeted reaching the right audience without losing authenticity.

Visual Language

We used clean fonts, science-led blues, and warm tones to make the content feel informed, balanced, and human.

Impact / Benefits

  • Reached over 1.2 lakh people through focused, platform-specific promotion.

  • Drove 1,000+ direct visits to the website through social media content.

  • Built a credible presence that now attracts researchers, partners, and advocates from across the science ecosystem.